Aditya Birla Fashion and Retail Limited (ABFRL) is a fashion and retail company in India. It is a part of the large Aditya Birla Group. The company came into existence in 2015 by combining the branded apparel businesses of the Aditya Birla Group. ABFRL now manages some of India's favorite fashion brands, such as Louis Philippe, Van Heusen, Allen Solly, and Peter England. The company also runs Pantaloons, one of the largest fashion retail chains in India.
ABFRL oversees the entire journey of clothing from design and production to marketing and selling in its branded stores, through other retailers, and online. This approach lets ABFRL control its supply chain, ensure the quality of its products, and quickly adapt to changes in fashion trends.
With a strong presence in India, ABFRL is also reaching out to international markets, aiming to become a significant player worldwide. The company emphasizes sustainability, innovation, and excellence, working to lead the way in fashion and retail both in India and abroad.
Leadership & Management
Ghanshyam Das Birla founded the Aditya Birla Group, and the group established Aditya Birla Fashion and Retail Limited (ABFRL) as part of it. Over the years, leadership has been passed down through the Birla family. Now, Kumar Mangalam Birla leads as the Chairman.
The ABFRL leadership team, under Kumar Mangalam Birla's guidance, aims to expand the company's fashion and retail portfolio. They work to make ABFRL a global leader.
The company focuses on building a vibrant, inclusive fashion world for diverse customers. They aim to promote sustainable fashion and use technology to improve shopping. Their strategy includes growing the brand list, exploring new markets, and using e-commerce and digital tools to meet customer needs. This plan helps ABFRL stay strong in the market and adapt to changing fashion trends, with an eye on long-term growth and sustainability.
Business Operations & Strategy
Aditya Birla Fashion and Retail Limited (ABFRL) controls its entire process from design to sales. This method allows for quality, speed, and trend responsiveness. The company grows by adding new brands for diverse customers, from luxury to budget-friendly options.
ABFRL is also improving shopping experiences by combining online and physical stores seamlessly. Sustainability is another cornerstone of its business model. It works on initiatives to lower its environmental impact and support ethical practices. The company making strategic partnerships to strengthen its place in the Indian fashion industry and grow internationally. ABFRL aims for long-term growth by focusing on customers, being innovative, and following sustainable practices.
Financial Performance
This company has shown varying financial performance in recent quarters. In the fiscal year 2023 second quarter, it reported its highest quarterly revenues, reaching Rs. 3075 Cr. This growth came from strong sales, adding new stores, and focusing on digital sales.
By the fiscal year 2024's second quarter, the revenue growth slowed to 5%, totaling Rs. 3226 Cr. This slowdown was due to less consumer spending and changes in festival and wedding dates. Despite this, ABFRL continued to grow its store network and introduce new products.
As of March 31, 2023, ABFRL's revenue was Rs. 12,418 Cr., and it operated over 10.8 million sq. ft. of retail space. The company stands as India's first billion-dollar fashion and retail business, with a wide network of stores across India. Aditya Birla Fashion and Retail Limited share price is around 211.55 INR.
These figures show ABFRL's ability to adapt and continue growing despite market challenges, maintaining its focus on expansion, digital transformation, and product innovation.
Awards & Achievements
ABFRL has received several notable awards, emphasizing its leadership in sustainability, retail excellence, and innovation within the fashion and retail industry.
It won the Silver at the ASSOCHAM Awards 2024 for its "Reclaim Your Roots" campaign and received the National Award 2023 for Excellence in Employee Relations. It also earned the First prize at the PRSI National Awards 2023 for its CSR Coffee Table Book "Dhaage".
At the 13th PRCI Excellence Awards 2023, ABFRL took home Platinum for "Dhaage" and its newsletter "InTouch". These awards highlight ABFRL's leadership in public relations, employee relations, sustainability, and retail excellence in the fashion industry.
Final Words
Aditya Birla Fashion and Retail Limited (ABFRL) excels in the fashion and retail industry. It has achieved remarkable financial growth, expanding strategically, and prioritizing sustainability.
The company's multiple awards underscore its commitment to excellence and innovation. ABFRL stands as a leader in sustainable fashion, demonstrating ongoing dedication to its customers, the environment, and innovative practices.